You can clearly observe the significant growth of e-commerce in Pakistan. So, how can your company break into the Pakistani market? We suggest beginning with a look at the best-selling products in the country.
The list below primarily targets consumers. This is due to the relatively young state of Pakistan’s e-commerce market. Consumer goods shift to online shopping channels faster since they typically involve smaller amounts and can quickly create volume.
On the flip side, products aimed at businesses, such as raw materials and machinery, tend to be pretty pricey. Consequently, they tend to engage in longer negotiations and shift to digital channels at a slower pace.
Even so, these consumer-focused products offer a significant B2B opportunity since the online retail stores selling them will require a dependable and cost-effective supply. That’s where international sellers step in. Having said that, let’s begin!
- Home Decor:
Traditional home fittings and decorations from Pakistan are currently trending and selling well in the local e-commerce market. These items typically showcase the distinct local culture and centuries-old traditions, making them highly sought after on a global scale.
Some of the décor items that stand out here are lamps with stylish shades, woven rugs, and wooden calligraphy. Table covers and mats are a classic in Pakistan, and you can usually find them in various shapes and sizes at online stores.
2. Handicraft
The home décor market extends from the local handcraft trade. People consistently seek out handmade items like rugs, scarves, and vases due to their detailed designs and the unique craftsmanship involved in their creation.
Before, you could only find these items in stores, but now that they’re online, it really shows how e-commerce is expanding their availability.
3. Fabrics and clothing
Pakistan has a rich history in the textile and apparel trade, and these products still play a major role in the country’s exports. Textiles make up 57% of Pakistan’s exports, and in the local market, apparel accounts for about 32–35% of industry sales. Six
The women’s clothing category includes items like gowns, while men’s clothing features options such as t-shirts and suits. Additionally, unsewn materials are also part of this thriving sector.
4. Bedding
Bedding has unexpectedly become one of the top categories in e-commerce lately. Sales in this sector, covering everything from comforters and blankets to pillows, mattresses, and bedsheets, have remained consistently strong.
However, the sector has a number of specific niche requirements and specifications. For example, therapeutic mattresses and pillows could have stricter requirements. So, it’s a beneficial idea for sellers to really look into the details of these items before making a decision.
5. Accessories
Jewelry holds a significant cultural role in Pakistan, much like it does in many other countries across the Asia-Pacific region. Women typically sport bold jewelry during cultural holidays and celebrations, embracing it as a key aspect of their traditional style.
Alongside the demand for these ethnic pieces, there’s an increasing interest in delicate, western-style jewelry.
6. Mobile devices and their accessories
Pakistani e-commerce stores frequently feature mobile phones and phone accessories as some of their best-selling products. For example, among the top ten best-selling products on Daraz, just three are from categories outside of phones and their accessories. Seven
Popular models from renowned Asian brands like Redmi are definitely a go-to choice for online shoppers.
7. Consumer electronics
Pakistan is showing a growing interest in consumer electronics, fueled by increasing digitalization. Products such as Bluetooth speakers, podcast microphones, laptops, and their accessories draw significant e-commerce traffic.
The market for spare parts and device maintenance will also exist.
8. Shoes
Just like other fashion pieces, shoes in Pakistan have a unique cultural vibe. There’s definitely a solid market for traditional-style shoes, but it’s important to note that western-style footwear is also making its mark.
Quality leather shoes and sandals are go-to online shopping picks, but they should come at reasonable prices.
9. Skincare and makeup items
Pakistan remains a mostly traditional society, but there’s an increasing acceptance of modern trends, especially in beauty and personal grooming. Beauty products, known for their strong online performance, are gaining increasing e-commerce attention in the country.
It’s important to remember that many people tend to prefer subtle styles that highlight natural beauty over loud makeup and bold statements.
10. Men’s grooming essentials
Finally, e-commerce traffic is also drawn to male grooming products such as beard oils and creams. People usually prefer organic products that feature popular essential oils, such as jojoba and castor oil.
And that’s a wrap. This list serves as a handy resource for planning your entry into the Pakistani market. Remember, this list merely serves as an initial guide. Please ensure you carry out thorough research on specific product segments and their past performance.
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