Federal Minister Ahsan Iqbal has started a campaign Uraan Pakistan for Pakistani dramas on Netflix and Amazon Prime
In what may reshaped the entertainment industry of Pakistan, Federal Minister for Planning, Development and Special Initiatives Ahsan Iqbal has expressed his dream of having Pakistani dramas on Netflix and Amazon Prime. Addressing a glittering roundtable with film and drama industry bigwigs in Karachi, he shared a vision that fuses creative originality, cultural depiction, and overseas marketing.
“This is the moment for Pakistan creatives to enter the international stage,” he stated, emphasizing the country’s creative industry as a tool of soft power diplomacy.
Soft-Power Ambassadors of Pakistan
Ahsan Iqbal described Pakistan’s creative professionals authors, directors, producers, and actors as “soft-power ambassadors.” They can bridge Pakistan with the world and influence minds and create curiosity, their work can act as, as per him.
To further enhance this role, he committed government assistance to content dubbing, subtitling, and export support. The objective is obvious: allow Pakistani content to bridge linguistic gaps and reach a worldwide audience with a propensity for its rich cultural stories.
Moving Beyond Repetitive Themes
Among the Minister’s priorities was the necessity to move away from too familiar tropes. As much as classic love stories and family sagas continue to be a success, Iqbal urged writers and makers to venture into bold and inclusive storytelling.
He urged productions about national heroes, inventors, and game-changers narratives that inspire the youth and showcase Pakistan as a country of grit, imagination, and achievement. “We need to tell stories that not only entertain but also inspire and encourage our youth,” he emphasized.
The “Uraan Pakistan” Vision
This project comes under the umbrella of the larger “Uraan Pakistan” initiative a government vision to boost Pakistan’s creative economy. The scheme is supposed to create an environment where local productions are able to achieve international technical standards while maintaining their own cultural identity.
The plan involves collaborations with international streaming giants, investment in quality production infrastructure, and talent development schemes for new talent. The target is not just to have Pakistani dramas on Netflix, but to position them alongside the best content globally.
Why Global Platforms Matter
Stream Pakistani dramas and movies on such platforms as Netflix and Amazon would not only be a boost for the entertainment industry it would be a landmark for Pakistan’s international reputation. International distribution translates into millions of global viewers on different continents accessing Pakistani culture, values, and viewpoint.
It can also provide entry points for co-productions, tourism promotion, and cross-cultural partnerships. In the age of digital storytelling, visibility is power, and power can become economic and diplomatic leverage.
A Call to the Creative Industry
Iqbal concluded his address by issuing a call to action to the industry: to dream big, to try, and to create world-class content. He was optimistic that with the right attitude, Pakistani content would find itself as a mainstay in global entertainment libraries.
The word was plain this is not about entertainment alone; it’s about rebranding Pakistan’s image globally. With government support, industry innovation, and a thirst for excellence, the vision of having Pakistani dramas on Netflix may not be far away.
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