Located within the Arctic Circle, Norway, Oreo Doomsday Vault stores the Cookies and its secret formulas
In the distant reaches of the Svalbard Archipelago, located within the Arctic Circle, a unique fortress remains strong against functional world disasters. It is not a seed repository or archive but a committed sanctuary ensuring the existence of one of the world’s most beloved treats, the Oreo cookie.
Inspiration from the Global Seed Vault
The Svalbard Global Seed Vault has long been a stronghold for the preservation of agricultural diversity, storing more than a million samples of seeds to protect the world’s flowers from sudden catastrophes. Borrowing inspiration from this massive project, Oreo set out on an undertaking to ensure that their beloved cookies would endure any feasible apocalypse.
Building the Unbreakable Biscuit Fortress
In October 2020, prompted by employing concerns regarding asteroid 2018VP1’s passage though with a negligible 0.41% risk of entering Earth’s atmosphere Oreo revealed its Global Oreo Vault. Situated at coordinates 78°08’58.1\”N, 16°01’59.7\”E, this concrete bunker was previously carefully designed to withstand extreme conditions, ensuring the maintenance of Oreo’s secret recipe and a vast cookie reserve.
Advanced Preservation Techniques
To equally guarantee the durability of their products, Oreo used better maintenance techniques. Every pack of cookies was previously sealed in Mylar, a fabric renowned for its durability against temperatures from -80°F to 300°F. This protective layer is tightly sealed off to chemical reactions, moisture, and air, ensuring the cookies remain clean for years to come. Additionally, the vault homes powdered milk, which, when blended with snow, presents the quintessential Oreo dunking experience, even in a post-apocalyptic world.
A Whimsical Yet Thought-Provoking Initiative
Although the idea of a doomsday vault for cookies would likely seem fanciful, it emphasizes the commitment of Oreo to its heritage and the comfort its products bring. The program now no longer just celebrates the forward-thinking nature of the brand but also its commitment to delivering joy to generations to come, no matter what the problems that might also develop.
Securing the Legacy of a Favorite Snack
Oreo’s implementation of the Global Oreo Vault is a testament to the wisdom and commitment of the brand towards its consumers. By protecting their cookies and secret recipe in this very closed form, Oreo makes sure that whatever happens, the simple pleasure of twisting, licking, and dunking an Oreo will remain an evergreen journey for everyone.
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