The herbal drink Rooh Afza becomes the household word in South Asia
When the sun reaches its scorching height throughout summer time, there may be little or nothing that may present the identical refreshing solution as Rooh Afza. The herbal drink, born from conventional ways, has no longer handiest survived the try out of time but has become a household word in South Asia. Established in 1906 by Hakim Hafiz Abdul Majeed, Hamdard started off as a small Unani medication task and grew to become an international natural brand. At its core is Rooh Afza, a beverage meant to invigorate the body and elevate the spirit.
The Visionary Behind Rooh Afza
Hakim Hafiz Abdul Majeed was once a trailblazer in Unani medicine, combining his knowledge with an imagination to develop a remedy for summer heat. He carefully selected a combination of herbs known for their cooling effects, leading to the start of Rooh Afza, which means “something that refreshes the soul” in Urdu. Its unique ingredients soon became renowned across the subcontinent, structuring Hamdard as a trusted brand in natural wellness.
Hamdard’s Expansion and the Partition of 1947
The tradition of Hamdard was formerly being taken forward through Hakim Hafiz Abdul Majeed’s sons after the Indian partition in 1947. His older son underwent operations in India, while his young son, Mohammad Saeed, went to Pakistan and established the foundation of Hamdard Pakistan. The presence of the brand was extended later to Bangladesh, where, in 1971, Hamdard was once gifted to the human beings as an image of goodwill and charity. Regardless of political divisions, Rooh Afza was still a loved beverage in all three countries, securing its status as a cultural and natural icon.
From Glass to Plastic: Rooh Afza’s Packaging Evolution
Rooh Afza was initially available in beautifully crafted German glass bottles, highlighting satisfactory and tradition. But with increased manufacturing and the desire for comfort, Hamdard switched to plastic bottles. This change facilitated broader distribution and easier handling, allowing more human beings to enjoy this pure drink globally.
Upgradation of the Products with Challenges and Resilience
Hamdard upgraded its line of products with various natural alternatives such as Safi, Pachnaul, and Rogan Badam Shirin over the years. Yet, even a legacy firm such as Rooh Afza was once no longer exempt from difficulties. During 2019, a temporary shortage occurred as a result of the limited supply of major herbs used in its preparation. The unexpected interruption highlighted the beverage’s dependence on herbal ingredients and Hamdard’s commitment to upholding authenticity within its products.
A Timeless Summer Staple
Rooh Afza’s long-standing fame is a testament to its rich heritage, quality, and vision of its founder. It is not just a beverage, but a subculture of complete well-being that has been loved for more than a century. With Hamdard still innovating, Rooh Afza remains a nostalgic yet integral part of summer refreshment, keeping its legacy alive generation after generation.
Visit Pakistan Updates for more news and updates.
