Drake Takes Action Against Streaming Manipulation
In 2024, Drake filed a lawsuit against Universal Music Group (UMG) over Kendrick Lamar’s track Not Like Us, accusing the label of using deceptive practices to artificially inflate the song’s success. Drake’s legal team claimed that UMG manipulated streaming services, employing “bots” and pay-to-play tactics to boost Not Like Us‘s popularity. According to Drake, these manipulations made the song appear more successful than it really was, misleading listeners and distorting the charts.
The Lawsuit Over Not Like Us Having Fake Streams
Drake’s lawsuit targeted UMG and major streaming platforms like Spotify, alleging that the label used underhanded methods to saturate the airwaves and streaming platforms with fake streams for Not Like Us. His team argued that these tactics inflated the song’s visibility and misled fans into believing it was more popular than it actually was. Drake’s move wasn’t just about one song—it was an attempt to expose what he sees as a larger issue in the industry, where labels can manipulate streaming numbers to shape public perception.
The Real Impact of Not Like Us and Streaming Manipulation
Despite the controversy, Not Like Us became one of the most streamed songs of the year, amassing millions of plays on Apple Music and Spotify. However, Drake’s lawsuit questions whether these numbers truly reflect the song’s organic popularity. The case shines a light on the growing influence that record labels and streaming services have in shaping the success of songs, raising concerns about the authenticity of streaming charts and fan engagement.
Conclusion: Drake’s Fight for Authenticity
Drake’s lawsuit over Not Like Us having fake streams goes beyond personal rivalry. It’s a stand against the manipulation of streaming numbers and an attempt to preserve authenticity in the music industry. By challenging these practices, Drake is calling for more transparency and fairness, ensuring that artists’ success is determined by genuine fan support rather than inflated numbers.
