Latto Stars in New Nocta Nike Ad Alongside Drake
Drake has tapped Atlanta rapper Latto to star in a fun and playful commercial for his Nike Nocta brand, a collaboration that showcases their growing friendship and partnership. The ad, shared by Drake on Instagram on December 9, highlights Latto’s latest role in the Nocta campaign, where she opens her own pop-up shop, Big Mama’s Mini Market. The commercial is full of humor, style, and some fun surprises, all while promoting the upcoming Nocta Nike Air Force 1, part of a larger apparel collection.
Big Mama’s Mini Market: Latto’s Fun Pop-Up Shop
In the latest Nocta ad, Latto introduces fans to Big Mama’s Mini Market, a quirky convenience store filled with items that blend the everyday with Nocta branding. Shoppers can find Nocta-branded snacks, deodorant, Nocta Loops cereal, Nocta Punch, and even candy-painted car rims. The commercial adds an extra touch of excitement with a cameo from Olympic gold medalist Sha’Carri Richardson, who shows up to support Mama’s Salon opening next door. Richardson, known for her bold style, adds to the glam of the scene, especially when she showcases her bedazzled nails.
Latto ends the commercial with a memorable moment when she heads to the fridge to grab a few pairs of the Nocta Nike Air Force 1 sneakers, which will be available in various eye-catching colorways, including Citron Tint, Palest Purple, and a vibrant pink—Big Mama’s favorite. The commercial is a fun and fresh way to showcase both the brand and Latto’s growing influence in the fashion and music worlds.
Nocta’s Miami Pop-Up and Sneaker Launch
The Big Mama’s Mini Market commercial ties in with the Nocta pop-up shop that opened its doors in Miami over the weekend. Fans had the chance to experience the vibrant atmosphere of the market, enjoying Caribbean dishes, getting their nails done, and grooving to music from a DJ rotation. The event also gave early access to the new Nocta Tech Fleece collection and the Nocta Air Force 1 Love You Forever edition sneakers.
The collaboration between Drake and Latto has been an exciting journey, especially after their recent track “Housekeeping Knows” from Drake’s 100 Gigs album, which reached No. 85 on the Billboard Hot 100. This marks Latto’s first collaboration with the 6 God, and it’s clear that their chemistry is resonating with fans. The commercial and the Nocta event are the perfect way to showcase Latto’s dynamic presence, not only in music but also in fashion and business.
Latto continues to make a name for herself, and her partnership with Drake’s Nocta brand is further solidifying her status in the entertainment world. Fans are eagerly anticipating the release of the Nocta Nike Air Force 1, and Latto’s role in the campaign only adds to the excitement.
