Jyoti Nooran trending song “Saasu Ma” visuals have copied Ali Xeeshan iconic 2016 Khamoshi campaign!

When Jyoti Nooran new track “Saasu Ma” hit social platforms, the makers had probably expected buzz, applause, maybe even a viral dance challenge.

The video’s bold imagery, particularly the padlock-on-the-lips styling, was what first got the attention of viewers. This fascination soon turned to frustration. Immediately, audiences related the visuals to Ali Xeeshan pathbreaking 2016 campaign “Khamoshi.” And the internet did not spare any word in calling this out as a “blatant copy,” rather than creative reinterpretation.

In a matter of hours, timelines were filled with side-by-side comparisons, memes, and debates questioning whether “Saasu Ma” crossed the line from inspiration into replication.

The Resemblance That Can’t Be Ignored

It’s nothing out of the ordinary for artists to borrow ideas; great creativity often flowers through reference and influence. However, the issue here isn’t subtle resemblance; it’s the striking, almost frame-for-frame similarity to a campaign that wasn’t just visually bold but also socially profound.

The Khamoshi by Ali Xeeshan was way more than an aesthetic piece:

It was a powerful comment on victims silenced by societal pressures. The symbolism of locked lips, subdued tones, and haunting stillness carried emotional weight and cultural significance.

In “Saasu Ma,” these same elements appear–not reimagined, not expanded upon, but rather recycled.

The problem?
Viewers feel that instead of respect for the gravity behind such a concept, the essence of *Khamoshi* has been used as stylistic garnish, and that ignited a larger conversation.

When Creative Lines Begin to Blur

The Saasu Ma controversy goes beyond being a debate over visuals; it is about:

They include:

• Creative integrity
• Originality in digital-era artistry
• Ethical borrowing vs. careless copying

In an industry where content travels faster than even the creators can keep track, holding onto originality has become both challenging and crucial. When one powerful idea resurfaces eight years later in almost the same visual template, audiences naturally question the intention.

Either way, such hesitation by the public to take the video at face value points to a more considerate and authentic demand from audiences today. Whether the comparisons were intentional or just a creative misstep, one thing is certainly clear: “Saasu Ma” went viral—but not because of its music. Rather, it has brought into sharp focus the debate that the media industry often sweepingly avoids: the thin line separating inspiration from imitation. And that line is under more scrutiny than ever now with the fans getting more vocal, observant, and protective of artistic originality. The producers of “Saasu Ma” have not responded in detail yet, but the discussion continues to gain momentum. The next events unfolding in the process could shape the fate of the song and perhaps influence the approach of artists to the concept of borrowed ideas.

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