The word of the year for 2024 is “brain rot.”
Oxford University Press (OUP) picked “brain rot” as its Word of the Year for 2024 after more than 37,000 people around the world voted.The six words we were also thinking about were “demure,” “slop,” “dynamic pricing,” “romantasy,” and “lore.” However, we chose “lore.” Public voting, study of OUP’s huge 26-billion-word language database, and notes from experts were all parts of the selection process.OUP has let people pick its Word of the Year for three years in a row.
The phrase “brain rot,” which was first used in Henry David Thoreau’s Walden (1854), becomes popular again in 2024, especially on social media sites like TikTok. This word is often used to describe the bad results of seeing too much low-quality digital content.People are worried about how internet culture affects mental health, so it has turned into a more general attack on society. People who took part in the decision were praised by Casper Grathwohl, President of Oxford Languages. He said that “brain rot” shows that people are still thinking about the issues of the digital age.
After the success of “rizz” in 2023, this year’s choice shows that people are becoming more aware of the problems that come with being online all the time. Big changes in society can be seen in the Oxford Word of the Year. It also affects how people talk about modern language and its effects.
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